I’ve noticed what is close to becoming a disturbing trend that might be an unintended consequence of lean startup methodology. Startups are so focused on iterating quickly and pivoting and catch-phrasing their way into product market fit, they’re not spending any time dreaming about the big vision that should be guiding them.
Dream big. Solve a huge problem. Daydream about what your company (not your product) will look like in 2 years. Articulate how that dream can be reached with your product.